Tuesday 27 March 2018

Adidas

Yet another Adidas Yeezy sneaker is about to hit retailers.
It's a busy time for Kanye West's Yeezy Season—as well as for fans of his line of sneakers with Adidas. In the past month, Adidas Yeezy Boost 700s have hit shelves. The new Adidas Yeezy 500 did, too, and even some non-Adidas Yeezys from Season 6 are starting to hit retailers. The latest release, however, is a new take on an old favorite: a brand-new version of the Adidas Yeezy Powerphase, going live this Saturday in its third iteration, dubbed "Core Black."

The first two Adidas Yeezy Powerphases—which are based on the OG Adidas Powerphase from the 1980s—came in off-white and medium gray. And while this latest version of the retro sneaker looks more like dark gray than true black, we don't mind—the shade is more in line with West's dusty-hued vision of fashion, anyway. His Yeezy Season brand has been embracing sweats and denim in washed-out colors since its inception in 2015, and rarely has the line's footwear veered from that formula (save for handful of bright Yeezy Boost styles). Point is, if your tan and taupe and gray and ochre cozy-boy game is already on lock, then the Powerphases are a rock-solid way to complete the look.
Additionally, the Powerphases may be the most attainable Yeezys on the market today—which is good news for people buying sneakers in hopes of, y'know, actually wearing them. They retail for a totally reasonable $120, and the only real branding on the kicks comes in the form of gold-foil lettering on the upper that reads "Calabasas"—a word (and town north of Los Angeles) that's graced a ton of West's recent gear, including hoodies, sweatpants, socks, and even hats. So while almost every other Yeezy x Adidas sneaker comes with the added stress of a massive hype cycle and release-date frenzy, expect the "core black" Powerphase to be, like the sneaker's design itself, a little more chilled out.

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